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"Write something worth reading or do something worth writing" A blog by Amy Willis, a multimedia journalist based in London

The Loch Ness Monster – a money spinners dream

The Loch Ness monster

The Loch Ness monster may or may not have been spotted on Google Earth recently but there is definitely one thing this monster does well. And that is make money.

Yes, lurking in the deep is not an elephant swimming or an elongated newt (that was one Loch Ness monster theory) but instead a giant net to catch tourists from around the world.

Thousands of tourists visit Loch Ness every year in the hope they might catch a glimpse of the beast. Few do. Yet so-called “monster” tours and “Nessie” museums are still as popular today as they were 50 years ago.

Big money is at stake. The Loch Ness monster, despite uncertainty about her existence, makes about £6million a year in tourism. Real animal attractions like Knut the polar bear make only £4million.

And each time Nessie metaphorically raises her head above the water, whether it be an elaborate hoax or unexplained sighting, it heightens the world’s curiosity a little more and has the public grappling for their pennies. It doesn’t matter how preposterous the concept of a prehistoric monster living in a Scottish Loch may be.

While debate goes on as to if the Loch Ness monster exists (or is it just a boat?), what is definitely clear is that Nessie is single-handedly – or flipperedly – keeping the Loch Ness tourist trade afloat.


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